Matt Weitkamp


– Gym branding


Anvil Branding

The design for Anvil needed to be impactful and accurately represent the owner and sole instructor, Kimo, who happens to be a hardcore snowboarder. I spent time with Kimo in the gym to learn more about his philosophies behind why he does what he does. Kimo believes your workout routine should be equal parts strength, cardio and physical therapy. We captured the energy and laid back vibe Kimo brings to every workout and turned it into a brand.

My roles in the project were:
Logo design, photography, signage, custom type, business card design with hand embossing, user experienceand website design.