– Retail site design
These are some initial designs I created as an option for the team over at Outdoor Research. We worked hard to make sure we represented the authenticity that is the OR brand.
We proposed new interactions that start the purchase journey sooner, highlight the gear quicker and also expose the core strength of the products. We also proposed new ways of using the photography that highlights the athletes and show off their favorite gear.
My roles in the project were:
User experience and website design.