In 2014, the duo Slow Dance released their second album: Hunks. The album ushered in a new genre described by the band as Yacht Rap. “It’s a blend of those smooth 70’s and early 80’s yacht rock standards with hip hop. It’s what Kenny Loggins could have sounded like had he gone off the rails and done an album on Def Jam. It has saxophones.”
So when it came time to create the physical album, a CD or LP wouldn’t do the new genre justice. The only way to bring the album to life was as a life vest.
I partnered with the super talented Adam Deer on this project.
The life vest is the album and the album is the life vest. Speakers are embedded into the styrofoam neck area and are wired through the bottom to an mp3 player, which clips onto the belt.
Liner Notes sewn onto the back of the life vest
The vests were featured in Wakeboarding Magazine's Best New Gear Guide in October.
A variety of vest/albums were created. They were sold on the band's site and given away to radio stations and various other sites.